To combat the threat of annoying calls and SMS, the Telecom Regulatory Authority of India (TRAI) has directed service providers to create a unified digital platform in two months to seek, maintain, and revoke customers’ consent for promotional calls and messages.
Why In The News?
- TRAI Directs Telecom Providers To Set Up Digital Platform For Customer Consent To Curb Promotional Calls, Messages.
Why Such A Step Has Been Taken?
- In Order To Curb The Menace Of Pesky Calls And SMS, Telecom Regulator TRAI Has Directed Service Providers To Develop A Unified Digital Platform In Two Months To Seek, Maintain And Revoke Customers’ Consent For Promotional Calls And Messages.
How Will The Process Work?
- In The First Phase, Only Subscribers Will Be Able To Initiate The Process To Register Their Consent For Receiving Promotional Calls And SMS, And Later, Business Entities Will Be Able To Reach Out To Customers To Seek Their Consent To Receive Promotional Messages.
- Considering The Volume Of Work Involved, TRAI Has Allocated Two Months’ Time To Develop Such Facilities By All Access Providers And Thereafter Implement It In A Phased Manner. This Direction Has Been Issued By TRAI Under Its Telecom Commercial Communication Customer Preference Regulations, 2018.
Is There Any Need For Such Move?
- Under The Prevalent System, Consent Is Obtained And Maintained By Various Principal Entities Such As Banks, Other Financial Institutions, Insurance Companies, Trading Companies, Business Entities, Real Estate Companies, Etc.
- The Absence Of A Unified Digital Platform Makes It Impossible For Telecom Operators To Check The Veracity Of Consent.
- Access Providers, Which Include Telecom Players Like Reliance Jio, Bharti Airtel, And Vodafone Idea, Have Been Further Directed To Use A Common Short Code Starting With 127 For Sending Consent-seeking Messages.
- Only Whitelisted Or Approved Web Or App Links, Callback Numbers, Etc Will Be Allowed To Be Used In Consent-seeking Messages.
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